Good Stuff is a licensed product company serving the world-wide mass merchant, specialty, sporting goods, private-label, and amusement park markets.

At Good Stuff we create fun products that boldly and colorfully showcase our licenses. We currently manufacture plush toys, inflatable balls, soft-play sports sets, baseball caps, towels, and novelties. We are constantly developing new products and expanding our categories. Our merchandise is priced competitively -- we feel we have the most cost-efficient manufacturing in the world. Our goods can be found every day in thousands of locations.

Good Stuff maintains over 25 classic licenses including the NFL, MLB, NBA, NHL, NASCAR, Looney Tunes, Sesame Street, Scooby Doo, Shrek, Hello Kitty, Tootsie Roll, Bazooka, Coca Cola, Betty Boop, Superman, Hasbro, and more. Good Stuff has been awarded the Golden Helmet Award from the National Football League for excellence in licensing, and has been awarded Best Licensed Product from the International Association of Amusement Parks and Attractions.

Along with our many retail products, Good Stuff develops private-label premium merchandise that utilizes new technology and proprietary manufacturing techniques. By combining these new methods with our signature creativity, Good Stuff is able to achieve sharp prices on high perceived-value items. Since 1996, premium products have been developed for Disney, Warner Brothers, Six Flags, Coca-Cola, Clear Channel Entertainment, Camp Snoopy, Paramount Parks, Kellogg’s, Dave and Buster’s, Chuck E. Cheese’s, and many more.

We are grateful to have a dedicated team at Good Stuff. Our founding management team and indeed much of our staff have been here since we were founded in 1988. Our work environment is fun--after all, we are in a fun industry!

Good Stuff was founded in 1988. Good Stuff is headquartered in Long Island City, New York, and we maintain a permanent office in China. We have sales offices throughout the U.S. and sales agents internationally.